Smirnoff Ice is a brand extension of Smirnoff Vodka. It was launched into the Ready-to-Drink market on 15 September 2006. Blended to meet the taste of highly discerning consumers, Smirnoff Ice is broadly known for its international outlook and appeal. It is a pre-mixed alcoholic drink that is stylish, trendy and specially packaged in a 600ml bottle. It has 5.5% alcohol volume in a returnable 12-bottle case. This exciting drink is originally from Russia.